Text/Guo Qi, All Media Reporter of Yangcheng Evening News
Figure/respondent provided
The National Day holiday is approaching, patriotic golden chorus, National Day float parade, national tide performance, cute bear festival and other theme activities, drone performances, fireworks show and other night light and shadow feasts will be held in Huaqiang Fangte Culture and Technology Group (hereinafter referred to as “Huaqiang”). More than 30 large-scale high-tech theme parks under Fangte”) made a stunning appearance, offering National Day holiday feasts to tourists from all over the world.
To innovate and carry forward the excellent traditional culture and show the magnificent history of national rejuvenation, Huaqiang Fang has cultivated the local culture, and leads the theme park industry to high-quality and high-level development with exquisite works.
As a well-known cultural and technological leader in China, Huaqiang Fangte takes the lead in implementing the strategy of cultural and technological integration in China, taking advantage of its advantages in the entire industrial chain from theme park creative design, research and development, content production, construction to market operation. , animation products, theme performances and other project products all over the country.
The wind is just setting sail. With outstanding works such as “Bears Infested” going abroad and conveying a resounding Chinese voice to the world, Huaqiang Fangte has embarked on a broader international stage and forged ahead on the road of building a Chinese cultural technology brand with international influence.
Innovate and inherit Chinese culture and revitalize local business cards
As one of the top five theme park groups in the world, Huaqiang Fantawild has been rooted in the fertile soil of Chinese culture for more than 20 years, digging deep into the essence of Chinese culture, adhering to innovation leadership and technological empowerment, using technological innovation to tell Chinese stories, and combining technological innovation with The organic combination of cultural creativity has created many rich and diverse theme park boutiques.
Entering the theme park of Fangte, with the blessing of science and technology, the magical picture of China’s five thousand years of splendid history and civilization is slowly unfolding in front of you.
The AR theater project “Qu Yuan” in the “Fantawild Oriental Painting” theme park, through innovative ink painting style and dynamic special effects animation, adopts large-scale holographic AR technology, high-tech rotating stage, real dance performance, combined with three-dimensional wall projection, A variety of technical means such as intelligent interaction realize the seamless superposition of virtual information and real scenes, innovatively show the fantasy world in several immortal poems such as Qu Yuan’s “Heavenly Questions” and “Li Sao”, interspersed with the story of Qu Yuan’s life, and create a vivid image for the audience. Dreamlike fantasy “poetry” world. Entering the theater, the audience can immersely feel the poet’s patriotic spirit of caring for the world and sacrificing for the country.
Adhere to the true nature of national culture and write the grand plan of cultural tourism in the era. The characteristic culture and historical folk customs of the region are also the creative treasure house of Huaqiang Fangte. Huaqiang Fangte innovates the development model of “culture + technology + tourism”, and upgrades the regional folk customs to the regional tourism business card.
The “Fantawild Silk Road God Painting” in Jiayuguan, which reproduces the Silk Road culture and the customs of the Western Regions, the “Fantawild Spring and Autumn” in Handan that revitalizes Chinese idiom stories, and the “Fantawild Dinosaur Kingdom” in Zigong, which innovatively interprets Zigong dinosaurs and ancient Shu civilization. Such unique theme park products with local cultural characteristics have become new business cards and new landmarks for local cultural tourism, and are widely praised by tourists.
Deepen IP value-added empowerment and realize cross-border integrated development
High-quality content is the source and foundation of the sustainable development of the animation industry, as well as the starting point and core of the derivative development of the animation industry chain. Grasping this essential point, Huaqiang Fangte’s “Bears” has won numerous fans. Among them, the 2022 Spring Festival animated film “Bears Return to Earth” has a box office of 977 million yuan, ranking first in the box office of domestic animated films in Chinese film history. three.
Since its launch, many works such as “Bear Haunting” have won the championship on CCTV many times, including the top three ratings since the CCTV Children’s Channel was launched, ranking first in the Internet click list, and exported to more than 130 countries and regions. “Bear Haunting” has become a household name. Chinese animation brand. The total box office of the “Bears” series has exceeded 4.2 billion yuan, and it has achieved good results in more than 50 national theaters. Derivative licensing has achieved full category coverage, and a relatively complete animation industry chain has been formed.
The popularity of the audience comes from tempering the content and practicing internal skills. According to reports, the creative team of Huaqiang Fangte firmly grasps the creative incubation, story planning, style design, market research, visual development and other links in the early stage of creation, repeatedly polishes the story and ideology of the works, and improves the quality to meet market demand and audience aesthetics. Improve the creative process and quality control system to escort high-quality animation works.
Animation IP derivative licensing is an extension of content products, empowering IP value-added and improving monetization capabilities. Huaqiang Fangte integrates its animation IP resources, and its authorized business covers all categories, ranging from small band-aids to large-scale entertainment projects and other live entertainment projects. The original IP “Conch Bay”, “The Legend of the Monkey King”, “The Bears”, “Bears Paradise”, “The City of Figurines” and other related animation images, themes, and story content are deeply integrated into major series of special movies, themed performances, theme parks and other cultural tourism In the product, various industrial sectors are linked to operate, forming a good industrial cycle development.
Excellent works set sail to the sea and tell Chinese stories to the world
Rich cultural accumulation provides a steady stream of endogenous power for cultural works to go abroad. A large number of animations and films with Chinese characteristics have entered the world stage. Among them, more than ten types of special film forms and more than 100 international leading special film projects independently developed by Huaqiang Fantawild are not only used in Fantawild theme parks, but also sold to more than 40 countries and regions, and more than 20 supporting films are exported every year. department.
Fangte animation has exported nearly 400,000 minutes in total, covering more than 130 countries and regions, and entering mainstream media such as Disney, Discovery Kids, and Netflix. The series of animated films of “Bears Infested” have been translated into 76 languages and screened in theaters in more than 50 countries including the United States, Germany and France. In 2020, “Primitive Times” will be screened on nearly 500 screens in German-language theaters, setting a new record for domestic animations at the German box office. In May 2022, “Back to Earth” will land in 347 cinemas across the UK, making it the Chinese film with the most screenings in the UK.
At present, Fantawild theme parks have been exported to the Middle East in complete sets, pioneering the “going out” of China’s first independent brand theme parks. The number of visitors to the theme park ranks fifth in the world for many years, and has won many international awards such as the International Theme Entertainment Association TEA Outstanding Achievement Award, the International Amusement Park and Attractions Association IAAPA Copper Ring Award, and has established a strong Chinese culture and technology in the international market. brand.
Get out, melt in. International cooperation has opened up more bright prospects for building a multi-IP matrix. Huaqiang Fangte makes use of the advantages of excellent overseas creative talents, cooperates with foreign famous enterprises to improve the quality of creation, and continuously enriches the IP matrix. The new-era girl idol IP “Miracle Girl” cooperating with France topped the ratings and on-demand rankings during the same period.
Source | Yangcheng Evening News Yangcheng School
Editor in charge | Chen Kaiyue