On October 29, the ninth lecture of Cinda Real Estate Business Case Lecture Hall in 2024 started as scheduled. Xu Jianbin, deputy general manager (general manager level) of the Shanghai-Suzhou Regional Company, shared the case of Shanghai's “Xin'anli” project to create a full-dimensional demonstration area with the theme of “refining the collaborative combat mechanism and leanly casting high-quality products” to provide organizational strength for the company's system projects. It provides thinking and reference for the improvement of product quality and the casting of product strength. A total of 431 people from company leaders, company system project leaders, design, cost, procurement, engineering, marketing, construction application, operation and other lines participated in the training.
The case sharing introduces the experience of the Shanghai-Suzhou regional company from the perspective of development management, focusing on improving organizational strength and casting product strength, actively responding to internal and external challenges, and successfully creating a full-dimensional demonstration area for the Xin'anli project. First, through the establishment of an efficient and agile organization, it promotes collaboration among various professional lines and improves organizational strength; second, through reasonable pre-planning, lean process management, and rigorous results acceptance, it promotes the presentation of results beyond expectations and builds product strength. . In a virtuous cycle of constantly discovering and solving problems, the project team quickly accumulated experience in the development of historical buildings and near-zero energy consumption projects, becoming an important example for the Shanghai-Suzhou regional company in project development, value transfer, etc., and has great influence on the future. important guiding significance.
In the comment section, Zhao Qianli, deputy secretary of the Party Committee and general manager of the Shanghai-Suzhou Regional Company, said that the Xin'anli project created many “firsts” for the Shanghai-Suzhou Regional Company. Faced with the new business model, the project team overcame difficulties such as lack of experience, tight time, and heavy tasks, faced the difficulties, and explored the path forward. With the confidence of working together to achieve great results, the awareness of benchmarking against high-quality competing products, and the proactive attitude of learning, everyone achieved a high-quality presentation of the full-dimensional demonstration area of the Xin'anli project, laying the foundation for the Cinda brand to bloom in the central city of Shanghai.
Liu Yu, Secretary of the Party Committee and Chairman of the Shanghai-Suzhou Regional Company, said that the Xinanli project has important strategic significance and clarified three goals for project development. The first is to move towards “newness”. When facing difficult challenges on a new track, only by facing them head on can we ride the wind and waves. The second is to maintain “quality”. The project team strives to present high-quality urban renewal works, inject new vitality into the city, build a brand for Cinda Real Estate, and achieve a win-win situation of social and economic benefits. The third is to set an example with “faith”. Summarize experiences and lessons in a timely manner to form a replicable “Xin'anli Model” and contribute value to the company's sustainable development.
Chen Ge, member of the company's party committee and deputy general manager, fully affirmed the results of the Xin'anli project's full-dimensional demonstration area and expressed three thoughts: First, strengthen confidence in development and seize rare development with profound corporate culture and solid business capabilities. opportunity. The second is to improve market competitiveness, actively learn from benchmarks to make up for shortcomings, and improve levels and capabilities in actual combat. The third is to focus on team building, using the Xin'anli project as a whetstone and touchstone to allow young employees to take the lead.
(Reprinted from: Cinda Real Estate)