In March of Love, the fragrant red soil of Guangdong Xuwen “Sea of Pineapples” ushered in a spring feast. On March 9th, the organizers carefully prepared for a multi-day “big training big arena hypermarket” – a hundred Internet celebrities and a thousand anchors “sea of pineapples” training and digital marketing actions to complete the “one teacher and ten apprentices to lead a thousand” team Assemble, on March 10, “Sea of Pineapples” will present a spectacular scene of thousands of anchors bringing goods at the same time.
Xuwen County is known as the “Hometown of Pineapples in China”, with a pineapple planting area of 350,000 mu and an annual output of about 700,000 tons. At present, it is the ripening season of pineapples, and buyers and Internet celebrities from all over the world have come to smell the “fragrance”.
In order to promote the high-quality development of Xuwen pineapple, under the guidance and support of the Guangdong Provincial Department of Agriculture and Rural Affairs and other departments, Zhanjiang Xuwen established a new flagpole for agricultural product marketing with the three keywords of “big training, big arena, and hypermarket”, and continued to promote “Xuwen pineapple”. to the world. Relying on the “short video + live broadcast” e-commerce marketing method, hundreds of Internet anchors from all over the country are invited to Xuwen’s “Sea of Pineapples” to hold a pastoral college hall. Through masters and apprentices, Internet celebrities teach fruit farmers to live broadcast and bring goods, and cultivate a hoe in one hand and a mobile phone in the other. , a “new amphibious farmer” who can grow and sell pineapples.
Li Xiaojun, head of the 12221 working group of the Guangdong Provincial Department of Agriculture and Rural Affairs, expressed the hope that through this event, the world will pay attention to Xuwen pineapple, win the battle of Xuwen pineapple, form a new model that can be replicated and promoted, and create a “12221” marketing system “2.0” for Guangdong agricultural products. version, forming a banner for the sales of agricultural products in Guangdong.
event site.Xinhua Net“Guangdong Pineapple Sister” Wang Xiaoying comes back to Zhangluo’s hometown Xuwen every year to sell pineapples. This year, she built a live broadcast team to teach the villagers how to live broadcast and bring goods, helping the pineapples sell farther and sell better.
The “sea of pineapples” is boundless as far as the eye can see. Internet celebrity anchors are carrying their teams to practice on the spot. Some are looking for the best exit position in the pineapple field; some are bending over to pick the best quality pineapples; some are sticking pineapples in their hands. , trying to live broadcast to the camera and introduce their own pineapples… An Internet celebrity anchor led 10 farmers to the scene to step on the spot, teaching everyone how to do a live broadcast, how to introduce their own pineapples, etc. Everyone asked and answered, and the atmosphere of field teaching Very thick.
Internet celebrity anchors live teaching.Xinhua NetIt is reported that the event will also release Xuwen’s pineapple mascot to start the Xuwen pineapple feast global tasting event.
This event is guided by the Guangdong Provincial Department of Agriculture and Rural Affairs, the Guangdong Provincial Department of Human Resources and Social Security, the Guangdong Provincial Department of Commerce, and the Zhanjiang Municipal People’s Government. And it has been supported by the Guangdong Agricultural Foreign Economic and Farmer Cooperation Promotion Center and the Guangdong Agricultural and Rural Short Video Production and Promotion Center. (Cao Longbin and Zhang Fengfeng)