In recent years, Guoman has ushered in a new period of development. From two-dimensional animation to three-dimensional animation, a large number of excellent domestic animation works are constantly pouring into the public eye. There are many here that have recently exploded in popularity again and the topic has continued to heat up – the new martial arts series “Youth Song Xing”.
The “Youth Song Xing” series was created by China Films who can control a variety of themes. This old-fashioned animation company established in 2011, after experiencing the impact of excellent foreign animation and huge capital, has been sticking to the position of Guoman. With the enthusiasm for Chinese culture and persistence in Guoman, he created “Youth Song Xing” “, “Xinjue”, “Yuanlong”, “I am a great fairy”, “The Brave Adventure”, “Scarlet Sky” and some other popular animation masterpieces.
As a successful case of Zhongying Niannian’s IP incubation, the animation of “Song of Youth” not only made great achievements in the animation industry after its launch, but also fed back the original novel. The cover of the novel was published using Zhongying Niannian’s animated version of the character model. , which shows the influence of its animation version on ip incubation.
The animated version of “Youth Song Xing” became a phenomenal product in one fell swoop. In 2018, “Youth Song Xing” was broadcast, and the number of broadcasts on the entire network reached 850 million times. It scored 8.6 points on Douban, and reached the top 1 of the domestic first-line video platform list. After the return of “Youth Song Xing Feng Hua Xue Yue” in 2021, it is currently broadcast on the entire network. The volume exceeded 270 million, and Weibo Animation ranked third in the animation influence list in January, and ranked TOP1 in the national innovation list of station B, with a score of 9.4 points, and Guduo ranked first in real-time popularity for three consecutive weeks.
After the success of the animated version, Zhongying Nian Nian actively launched the pan-entertainment layout of Shao Ge, deployed the “Shao Ge Universe” IP pool, and successfully built a single novel IP into an asset that can be continued indefinitely. There are many fields including literature, music, radio dramas, live-action film and television dramas, game development and other fields. The animated live-action film and television drama “Youth Song Xing” is a part of the “Youth Song Xing” IP ecological chain. As one of the producers of this live-action drama, China Film Nian Nian has taken a solid step in the development of pan-entertainment. Although it has not yet aired, it has already gained a wide audience and considerable attention.
It is reported that in the future, China Film will bring the top IPs in literature, comics, games and other fields into the bag. Team up with the top domestic platforms to create a high-quality Chinese comic matrix. By promoting the development of high-quality content, it will further expand a wider group of young users and launch a comprehensive linkage of movie roaming. I believe that the creator of this popular IP animation will bring us more surprises in the future in the fields of game linkage, interactive dramas, animated films, and live-action short dramas.
A complete pan-entertainment system and a more in-depth R&D industry chain. China Film has always insisted on creating the most exquisite and perfect animation and IP industry, and written a new chapter of Guoman with persistence and original intention.