Bei Qianni: 20 years of hosting career, innovative and enterprising practice, and extraordinary achievements in the field of cultural communication

Bei Qianni: 20 years of hosting career, innovative and enterprising practice, and extraordinary achievements in the field of cultural communication

Author: Wang Jiayu

This year is Bei Qianni’s 20th year in the industry. As a TV host, she has stood on various stages, faced numerous art masters, first-line stars and celebrities, and delivered outstanding works of art and cultural values ​​from all over the world to audiences across the country. In this process, Bei Qianni has gained not only the recognition from her peers and national professional awards, but also the love and affirmation from the general audience. In the latest leadership reorganization of the Film and Television Dubbing and Communication Committee of the China Federation of Radio and Television Social Organizations, Bei Qianni was successfully elected as an important director of the committee. On this occasion, we had an in-depth conversation with Bai Qianni. During the whole communication process, I can clearly feel that Bei Qianni has been making important contributions to the development of the TV media industry and the dissemination and promotion of cultural exchanges with her excellent professional standards and outstanding abilities, and continues to convey about culture, The voice of fusion, progress and civilization.

Bei Qianni was fortunate to grow up in an open-minded and warm family. Her grandfather, Chen Xuyi, was the person who had the greatest influence on her. Chen Xuyi, a famous translator, director of the Shanghai Film Studio, the founder and founder of the Chinese translation and production industry. He devoted his whole life to bringing the world’s outstanding drama and film and television works to the Chinese audience, translating and dubbing the director’s more than 100 foreign classic business cards, including classic American movies and TV, including Hitchcock’s masterpiece “Dr. Edward”, the United States Thrilling TV series “Garrison Expendables”, “Mr. Verdue”, American western “Bounty Hunter”, American judicial system trial drama “Dark Justice”, American version of “Pride” adapted from Jane Austen’s novel of the same name and Prejudice,” and the film “Tiger Tiger”, which depicts the Japanese attack on Pearl Harbor in World War II.

The role of cultural exchange and art popularization between the East and the West carried by these translated films opened the only window for Chinese audiences who were completely closed to the country at that time. Through the translated films, people could understand completely strange and even mysterious worlds and gain insight into foreign countries. People’s lives, customs, morals and even their emotions. That is the civilization, elegance and decency that Pei Qianni’s grandfather and his colleagues strive to pursue in the confusion of China’s most secluded country. They did this because of their inner belief in a space as small as an attic.

Bei Qianni first came into contact with dubbing when she was in elementary school. At that time, China introduced the first American TV series, which premiered in the United States in 1987, followed by the introduction of China’s “Full House”. It tells the story of a single father living in San Francisco with three daughters, and two friends from two foreigners who later moved in and lived with them. The warm laughter and warmth experienced. This is the first American TV series of family sitcoms introduced in China. The Shanghai Studio undertook the translation, dubbing and dubbing work. The daughter is similar in age to her and has a similar personality, so the director chose her to dub her. Bei Qianni was still very short at the time, and even had to step on a pedal to reach the height of the microphone, but she was very devoted and enjoying herself in front of the microphone. In this way, at the age of more than eight, Bei Qianni found her love for the first time because of translation.

Because of her outstanding performance in this “Full House” drama, Bei Qianni has become one of the most frequently selected young actors in the dubbing field of Shanghai dubbing productions. Dubbing has become her hobby and specialty throughout her entire study period for more than ten years. She participated in the dubbing and acted as the main role in hundreds of works (sets), some of which won the Shanghai International Film and Television Festival Grand Prize in the category of translation and production, and some of which have been listed as the favorite works in the hearts of Chinese audiences. beyond.

The drama “Life Goes On” released in the United States in 1989 tells the life of the Thatcher family of five. The story mainly revolves around the family’s congenitally mentally handicapped brother Corky and his eccentric sister Becca. Bei Qianni is the sister Becca in the play. Do the voiceover. During her high school days, Pei Qianni participated in the dubbing work of “Growing Pains”. This large-scale sitcom, which was first screened by ABC in the United States in 1985, has not only won the Golden Globe Award nomination, Emmy Award and other technical awards in the United States. The TV series was introduced to China for translation and dubbing work by Shanghai TV’s translation department. It has been broadcast for many years, and has been replayed and repeatedly discussed. It is a model of family education and a masterpiece of sitcoms in the minds of generations of Chinese audiences. Bei Qianni’s dubbing in it has not only become a label for the audience’s personal perception of her for a long time, but also a useful guide on how to effectively convey values ​​through her works on her own growth path. Bai Qianni also dubbed female characters in many excellent classic plays such as “Sleepless in Seattle”, “Gone With the Wind”, “Piano Lesson”, “Little Singer Mary Sol” and so on. She has also grown from a “dubbing girl” to a professional media person in the infiltration of these excellent cultural works.

Based on growth experience and talents, Pei Qianni University naturally chose the major of TV and media. She was admitted to the top domestic Shanghai Theatre Academy majoring in TV editing and hosting. She has won first-class scholarships many times at the university level, and was awarded the title of outstanding graduate of the school. During the school, he also participated in the host competition held by Jiangsu TV Station for professional hosts and students of professional colleges and universities in order to cooperate with the launch of the new channel and to tap TV talents. He played well and won the championship of the hosting competition with the first vote. At the same time, he won the title of image ambassador of Jiangsu TV City Channel, and also got the letter of appointment for the city channel. At the same time, Bei Qianni also obtained letters of appointment from Beijing Xiao Shenlong Club (a Chinese children’s program produced and operated by the American Disney Company) and Shanghai Media Group (SMG) through interviews. Out of consideration for the broader career development and platform influence in the future, Bei Qianni chose to officially join SMG. In her subsequent career, promoting and advocating the integration and communication of multiculturalism from the perspective of a media person has always been her belief and standard of practice.

The first column “Music Frontline” hosted by Bei Qianni in SMG is the music and information of different charts around the world. The latest weekly works of popular music in Europe, America, Japan, South Korea and China are popular with more people through her introduction. I heard that all the first-line singers and music creators brought the latest works to express the most wanted message through the dialogue with her. She was also selected to participate in the first National TV Host Rookie Competition and won the Excellence Award for her outstanding performance in the industry. This became the first nationwide professional award that Bei Qianni won as a professional media person, and it was also a precious record of her career path.

At the same time, Bei Qianni did not give up the dubbing career she loved since childhood, and actively participated in the dubbing and recording of related radio dramas in her new job. And since 2004, it has won many national awards. Among them, “Spring” not only won the first prize for a single play in the Radio Drama Award issued by the State Administration of Radio, Film and Television, but she also personally won the National Radio Drama Best Actress Award, which is the highest national award in this field.

The program hosted by Bei Qianni has a clear main line, which is to introduce and spread excellent cultural works and diverse lifestyles to the audience. In addition to “Music Frontline”, which introduces global pop music, she hosts a large-scale variety show “OK Xintiandi”, inviting foreigners living and working in China to come to the show to interact with games and exchange their lifestyles from different countries and regions around the world. In that show, she took the audience all over Shanghai to get to know Italian food experts, American skateboarders, ordinary white-collar workers in South Korea and full-time housewives in Japan. The “Anime Intelligence” column of Xuandong Cartoon Satellite TV, hosted by her, is an animation column specially created for Chinese teenagers. Alien Pixar, Marvel and Hayao Miyazaki. The publications she co-published as the main creator of the column can be queued for an hour at the book signing event in Shanghai Book City every year.

The top entertainment information column “New World of Entertainment” of Dragon TV where Bei Qianni works has done a series of exclusive interviews with national masters. And with her excellent professional standards, she was pushed as the only chief host for interviews in the column group. She interviewed Mr. Chen Xieyang, a famous conductor, and heard him say that when he was a 14-year-old teenager, although he lived in a difficult life in his rural hometown, it was his sister who told her, “You must insist on studying music, just like your father.” Conservatory of music, become a generation famous. She interviewed Mr. He Zhanhao, the famous composer of the author of “Liang Zhu”, and heard him say that when he was in school, he was a violin major in the orchestral music department. The immortal work “Liang Zhu”. In the process of these series of interviews and comments, Bei Qianni felt more deeply that the communication and communication of culture and art is a kind of mission. And this kind of communication has always been deeply rooted in the blood of every truly great artist.

Bei Qianni has also interviewed many Olympic champions, because their personal growth has gone beyond the scope of sports itself and formed an influence on society in a larger field. Bei Qianni and gymnastics Olympic champion Li Xiaopeng not only talked about gymnastics, but also about parenting. He showed the value of father’s calmness and role model in the growth of children. Bei Qianni chatted with Tao Luna, the Olympic champion of ten-meter air pistol shooting, about her training camp life when she was a child. She said that almost all of the children’s problems of concentration and stress resistance in the learning process can be found in the training of raising the gun and aiming at the target. Bei Qianni talked with Zhu Yunying, the main setter of the women’s volleyball team, about the help of off-campus training to the growth of young people. She said that it is the real “setter” to cultivate children into a generation that loves sports. Bei Qianni chatted with the Winter Olympics short track speed skating champion Yang Yang about the recent Winter Olympics. She said that her daughter does not like skating, but every child can always find at least one sport she really loves. Be good at it, and more importantly enjoy it. Bei Qianni chatted with the flying man Liu Xiang at the starting line. He said that sports teaches everyone not only to win, but also how to face failure.

As Leon Nelson Flint, an older generation of American journalism educators who has taught for 40 years in the journalism department of the University of Kansas, the first university to offer journalism courses in the United States, in his book “The Conscience of Newspapers: Principles and Problems in Journalism, Case Lectures” As mentioned: “It avoids getting too excited about trifles, it talks primarily about things that have eternal value in literature, art, and life.” The spread of these eternal values ​​is beneficial to everyone, especially growing teenagers. Influence is the mission of the media. Therefore, when Bei Qianni has the opportunity to sit in front of these masters and talk as a senior and professional media person, she will pass on the life principles that these powerful people have refined through their own life course to more people through the conversation with her. People heard it, and Bei Qianni knew that this was her mission.

Today, the program “Cultural Entertainment Xintiandi” hosted by Bei Qianni has become a leader in domestic entertainment information, cultural and artistic works dissemination, star and artist interview programs, leading the industry innovation and progress of TV programs in this field and type. And she is proud to have made important innovative explorations and continuous contributions as the main creator and chief host, and has been recognized by her peers and loved by the audience.

With the landing and dissemination of Dragon TV’s programs in dozens of countries, Bei Qianni’s programs and influence have also been brought to the global Chinese community. Not only in China, when Pei Qianni goes to the United States, the United Kingdom, France, Japan, South Korea, Thailand and other countries, Hong Kong, Taiwan and other countries for business or tourism, she will almost be recognized by the local Chinese on the street, take pictures with her, and let her Signed and shared with her how they felt and how they felt when they saw the show hosted by Bai Qianni. In this regard, Bei Qianni has always been grateful and cherished, because the love and support of so many audiences at home and abroad for her is the driving force for her to forge ahead.

Now, Bei Qianni is also committed to bringing such a media influence and spreading the multi-integration and progressive culture to more people around her consciously. Her efforts and achievements have also been highly recognized by industry experts and peers. Bei Qianni was invited to join the China Federation of Radio and Television Social Organizations and was elected as a director of the Film and Television Dubbing and Communication Committee. She is also a professional member of the Host Professional Committee of the Chinese Culture Promotion Association, the Shanghai Television Artists Association, and the Shanghai Film Critics Association. Members of an industry association share and discuss their own experiences and insights with their peers. She has also been hired as a special mentor and consultant in professional colleges and well-known institutions such as Shanghai Institute of Visual Arts, China Welfare Association Children’s Palace, etc., and has hosted club classes in primary and secondary schools to cultivate young students’ language skills. Lectures are held for teachers at school to guide how to use language arts to help promote home-school communication and help students grow in the education process. In particular, the lectures and trainings she has conducted for rural teachers have provided practical and effective teaching assistance to teachers in underdeveloped areas in the new media era.

In the process of Pei Qianni being invited to serve as a professional judge, there are people from all walks of life, professional or amateur, who love art and language communication, and they have more stages for display and expression, while Pei Qianni It can also give them a beneficial professional improvement based on their own experience accumulation. Bei Qianni serves as an examiner for the China Cultural Management Association and its National Language Arts Exhibition for Young People Over Flowers, and can check every person and teenager who participates in the professional art level test. For the annual “Chinese and Foreign Family Drama Competition”, Bei Qianni has served as the judge of the competition for many years. Every year, more than 1,000 families and more than 3,000 citizens sign up to participate. It is a major event in the cultural life of Shanghai and even the whole country every year. A family The concept of a play made her truly see the irreplaceable value of art in promoting the love and harmony of the family, inspiring everyone’s creativity in ordinary life, and shaping a better self. It also made her return to her original intention when she first came into contact with art. The more loving the family, the closer we are to the influence of art and civilization.

The inheritance and nurturing of family learning, the opportunity to cooperate with masters in dubbing as a child to participate in the dubbing and dissemination of classic film and television, and the continuous efforts and innovations in the field of TV hosting for more than 20 years have made Bei Qianni one of the most popular in China. An outstanding and excellent host in the TV media industry, she has made important contributions to the development of the industry and the dissemination of excellent cultural values. While she has gained her own growth and wide popularity and influence, she has also been highly recognized by her peers. Audience favorite. We congratulate Bei Qianni for her extraordinary achievements, and look forward to her further achievements, and continue to make outstanding contributions to the TV media and hosting industry, as well as to excellent cultural exchanges and value dissemination.

  about the author:Wang Jiayu,ShanghaiSchool of Communication, Rieter College,ShanghaiSchool of Cinematic ArtsHosting and Broadcasting,Shanghai Institute of Visual ArtsBroadcasting host professionalteacher;Research direction: broadcasting and hosting;Shanghai Speech and Oral Communication Research AssociationDeputy SecretaryExaminer of the Social Art Grading Committee of China Cultural Management Association.Participated in the compilation of professional textbooks “Introduction to Talk Program Support”, “Program Hosting Language Strategies”, and other professional related books, with a total of more than 500,000 words.

Please attach photos to this article (3 in total):

Bei Qianni’s work photo – Dragon TV

Bai Qianni’s work photo – artist interviewBai Qianni’s work photo – artist interview

(Source: New Vision)

Responsible editor: Cao Rui