Since the beginning of this year, heating equipment such as domestic electric blankets and electric heaters have been favored by the international market. Data show that in the first three quarters, my country’s exports of electric heaters, electric blankets and other categories to Europe achieved rapid growth, of which the export value of electric blankets increased by 46.1% year-on-year. The popularity of heating equipment overseas not only reflects the trust of foreign consumers in Chinese products, but also demonstrates the strength of Chinese manufacturing.
Not just heating equipment. In recent years, whenever there is a shortage of supply of some products in the international market, Chinese manufacturing can always “make up” in time. In 2020, as the COVID-19 pandemic spreads globally, residents in Europe, the United States and other countries have a strong willingness to hoard goods. Refrigerators made in China once became a hot commodity. The cumulative number of refrigerators exported by my country in that year increased by 35.6% year-on-year. In 2021, as overseas consumers’ demand for green travel continues to rise, bicycles produced in China will be sold to more countries, and the annual export value will exceed US$5 billion, a year-on-year increase of more than 40%. Made in China sells well overseas again and again, better meeting the needs of the international market and providing a key force for stabilizing the global industrial and supply chains.
From “supply” to “supply”, a more complete industrial system and a more complete industrial chain are the confidence that Chinese manufacturing is popular overseas. my country’s manufacturing industry has 31 major categories, 179 medium categories and 609 subcategories. It is the manufacturing industry with the most complete industrial categories and the most complete industrial system in the world. The world’s leading industrial chain supporting capabilities will help consolidate the advantages of the complete industrial system, making the “nose” made in China more flexible and the “hands and feet” faster. In Cixi, Zhejiang, the production of a heater can be “sourced locally”, from as small as a switch to as large as a radiator, you can find local sources of supply, which not only makes the production capacity supply stable and reliable, but also enables the synergistic advantages of industrial clusters. Quickly transform into product market advantages.
From “useful” to “good use”, the continuous acceleration of transformation and upgrading has provided important support for the wide acclaim of Made in China. In the fully competitive international market, whoever can provide products with higher cost performance can win a broader development space. Take a closer look at those Chinese products that have achieved high sales growth. Whether it is a new heater with a new humidification function, or a new electric fireplace with energy-saving and aesthetic attributes, the reason why these heating devices are popular is that they are available at a suitable price. , practical functions, and safe performance meet the needs of foreign consumers. Behind the hot sales of products are the hard work of Chinese companies striving to leapfrog to high-end, upgrade to smart and transform to green.
General Secretary Xi Jinping emphasized in the report of the 20th National Congress of the Communist Party of China: “Insist on putting the focus of economic development on the real economy” and “promote the development of high-end, intelligent, and green manufacturing.” This has pointed out the direction for China’s manufacturing to move towards high-quality development. It should be noted that Chinese heating equipment has attracted overseas attention, which has a certain relationship with the influence of seasonal and short-term sudden factors. Whether the current export enthusiasm can be transformed into a lasting driving force for industrial growth is a test of the comprehensive strength of the majority of enterprises. Jumping out of the short-term and looking at the long-term, maintaining the strategic focus of innovation and upgrading, making up for the shortcomings of supply, meeting and even leading the market demand, can enterprises win the initiative in market competition and achieve sustainable development. Looking at the whole through a partial view, not satisfied with the temporary sales growth, but taking advantage of the opportunity to strengthen the development endurance of expanding the global market, accelerating the construction of overseas sales networks, and continuing to build independent brands, Chinese products can gradually move towards the middle and high end of the global value chain , China’s manufacturing industry can better achieve high-quality development.
Manufacturing is the foundation of a country and the foundation of a strong country. Today, as my country’s overall industrial strength, quality benefits, and innovation, competitiveness, and risk-resistance capabilities have significantly improved, Chinese manufacturing is playing an increasingly important role in the global supply chain system. Efforts should be made to overcome technical difficulties, improve product innovation capabilities, and accelerate the realization of brand development. I believe that Made in China has great potential and will have great achievements in the international market.