Yingli Town, Shouguang City: Cultivate Rural E-commerce Talents to Forge the Golden Key of Rural Wealth

Yingli Town, Shouguang City: Cultivate Rural E-commerce Talents to Forge the Golden Key of Rural Wealth

  Since the beginning of this year, Yingli Town, Shouguang City has carried out systematic training to support the development of the rural e-commerce industry, and has cultivated a group of e-commerce talents who are passionate, creative, and motivated, injecting strong impetus into the prosperity of the rural industry.

  

  Wu Fengbo, a villager in Yangliu Village, has opened an agricultural materials store in the village for many years. Now, seeing the increasingly popular online sales model, she also joined the ranks of e-commerce a few months ago.

  Wu Fengbo, a villager in Yangliu Village, Yingli Town, said, “I used to see that Douyin and Kuaishou were using small videos and live broadcasts to sell goods. I opened an agricultural material store myself and was very curious about online sales. At this time, there happened to be a training opportunity, and a detailed study was carried out.”

  The training Wu Fengbo mentioned was the practical training of e-commerce for “new farmers” in Yingli Town. This year, Yingli Town has successively carried out e-commerce literacy courses for five general branches, and has trained more than 1,800 people. Through various methods such as group building and batch screening, more than 40 in-depth training activities have been successively carried out. After a month, 30 outstanding candidates and 8 outstanding e-commerce experts were screened out.

  Fan Huarong, a staff member of the “New Farmers” e-commerce agricultural assistance service base in Yingli Town, said, “We have specially set up relevant courses to teach them how to cut videos, how to shoot videos and how to operate short videos. Now some accounts have income. .”

  After two months of training, now, Wu Fengbo has more than 300,000 followers on the whole network, the total number of videos played is more than 50 million, and more than 2,000 products are sold online in one month. In Yingli Town, there are many “new farmers” like Wu Fengbo who have realized the online and offline dual-channel sales model. After systematic training, they have truly achieved the ability to work in the field and sell goods online.

  In order to allow “new farmers” to earn more profits, Yingli Town actively cooperates with seed and seedling companies, conducts on-the-spot investigations, and negotiates with fertilizer companies, seedling bases and other manufacturers as well as greenhouse growers to provide e-commerce The products on the shelves of the small store are checked for quality and price. According to the business model of “Party branch + cooperative + party members + farmers”, introduce large grain growers and shed farmers in various villages, and drive and train a group of villagers in the form of “passing on and helping” through the model of base + technology, farmers + knowledge , to truly realize the upgrading and transformation of new farmers.

  Fan Huarong, a staff member of the “New Farmers” e-commerce agricultural assistance service base in Yingli Town, said, “In the next step, we will continue to carry out training work, and we will connect with more factories related to seeds, seedlings, and agricultural materials, so that they have A better partnership will provide e-commerce with better products and increase revenue.”

  Reporter from Shouguang Financial Media Center: Liu Yanghu Shasha