Soft power creates competitiveness

Soft power creates competitiveness

  This article is reproduced from: Ningxia Daily

  Soft power creates competitiveness

  ——National Energy Group Ningxia Coal Mining Company develops the enterprise through culture and builds the brand of central energy enterprise

  

  

  Civilized etiquette performance competition.

  

  The construction of green mines is advancing steadily.

  

  Press conference on characters who moved Ningmei over the past 60 years.

  

  The fragrance of books is dense, nourishing the spirit.

  

  Hold a collective birthday party for employees.

  

  “May 4th” themed team building activities.

  Culture is the soul of an enterprise. Advanced corporate culture can nourish an enterprise's continuous development and growth. The corporate culture of Ningxia Coal Company of National Energy Group was created and formed by Ningmei people in their struggle with production under certain historical conditions. It has always made progress with the New China and kept pace with the times. It is like a link connecting various historical periods of enterprise development. Both passing on the fire from generation to generation and innovation and development, an invisible force has inspired generations of Ningmei people to work hard and work hard, making great contributions to national energy security and regional economic construction.

  On September 30, as the whole country warmly celebrated the 75th anniversary of the founding of the People's Republic of China, the lecture hall of the conference center of Ningxia Coal Company of the National Energy Group was brightly lit and packed with seats. The theme of “Spring breeze transforms rain and moistens things silently∙ Down-to-earth and makes new achievements” as the theme The finals of the first “Chun Yu Cup” civilized etiquette performance competition are being held here.

  Along with the passionate melody, the program called “Coal to Oil Etiquette” pulled the audience's thoughts into the years of passionate struggle. Frame after frame of images, they reproduce the development process from the preparation of the coal mine to the establishment of the world's largest single indirect coal liquefaction project.

  The square-inch stage condenses the scenes of struggle in the past, shows the earth-shaking changes in the past and present, outlines a vivid portrait of the strugglers, and reflects the spiritual and cultural core of generations of Ningmei people who are hard-working, responsible, and catching up.

  In the early 1950s, Ningxia Coal Mining Company came into being to ensure supply for the country's industrial development. For more than 60 years, Ningxia Coal Mining Company has been a miniature “bonsai” of the development of Ningxia's coal industry.

  Starting from scratch, from weak to strong, it has gone through many transformations and developments, and has forged ahead all the way. The company has grown to focus on coal and coal-to-liquid chemicals, covering coal washing, mechanical processing, manufacturing and maintenance, new energy, energy It is a large-scale comprehensive state-owned energy enterprise with diversified businesses such as engineering construction and modern logistics.

  “Socialism is built” is a great call to connect history, summarize reality, and plan the future. It is an accurate summary and highly condensed of the culture of Ningxia Coal Mining Company.

  It sprouts from the mines and breaks ground, grows up through hard work and dedication, is loyal to the country, responsible for work, united and friendly. For more than 60 years, it has been passed down from generation to generation, forming the unique context of today's Ningxia Coal Mining Company, and then gathering the surging force to promote the high-quality development of the enterprise.

  The cultural roots of hard work and consistent responsibility

  The development history of Ningxia Coal Mining Company is a history of energy serving the country in which Ningmei people obey and follow the Party's instructions and the red gene is integrated into the blood of development; it is also a history of entrepreneurship with courage, responsibility and hard work.

  In 1949, the People's Republic of China was founded. Coal was needed for industrial development. Generations of Ningmei people built mines and factories, and fought against the scorching heat and severe cold. They accumulated a hard-working attitude of bravely shouldering heavy responsibilities and working hard, and shaped the spirit of perseverance and striving to be the first. Based on the entrepreneurial style of being practical, innovative and pragmatic, a corporate culture with hard work and responsibility as the core sprouted and was rooted in the entire process of corporate development, confirming the road to a strong corporate culture.

  In March 1953, the national “First Five-Year Plan” key construction projects were established. In order to solve the problem of fuel and raw materials for the development of heavy industry in the Republic, the predecessor of Ningxia Coal Mining Company, the Shizuishan and Shitanjing Coal Mine Preparatory Office came into being. Young people from all over the world gathered in the Gobi Desert at the foot of the Helan Mountains and became the first batch of Ningxia coal pioneers. They started construction with hands and shoulders, and dug tunnels with pickaxes and shovels, kicking off the construction of New China's first coal industry base in Ningxia. prelude.

  Wang Xuezhen, who worked as a long-term laborer for a landlord before the founding of the People's Republic of China, came to the coal mine and became a miner. He single-handedly shouldered the output of “half a car” and fulfilled his oath of joining the party in practice. He was known as “Wang Half a Car”. He left The “half-car spirit” of hard work is continued to be passed down in the mine.

  Several generations of people have taken root in the mines, worked hard and worked hard. After experiencing the development of automation and intelligence, advanced production methods have transformed coal mining from “sweat-based” to “intelligent”, and safe production and management operations have undergone “intelligent changes”.

  Today, in Ningxia Coal Mining Company, employees wearing white shirts can automatically mine coal with a click of the mouse in the bright dispatching room. Self-produced coal accounts for 75% of the total output in Ningxia, and the total coal supply accounts for Ningxia’s total consumption. 63% of the total coal supply, the role of regional coal supply as “stabilizer” and “ballast stone” is more obvious.

  The enterprise has achieved steady and long-term development, and the corporate culture has also been continuously enriched in a step-by-step manner.

  Over the past eight years since the great call of “Socialism can be achieved through hard work” was issued, Ningmei people have been working hard step by step with the word “practical” as the foundation and the word “do” as the top priority. Since the operation of the indirect coal liquefaction unit, it has achieved a transformation from being built and started to being stabilized and optimized. It has produced more than 25 million tons of petrochemicals and has become an important “trump card” to ensure my country's energy security.

  Today we prefer coal, not just coal. From people pulling and shouldering to smart wisdom, from coal mining and selling to the world's first industrial application of indirect coal liquefaction technology, from a single coal to the growth of world-class coal chemical transportation diversified integration, Ningxia Coal Mining Company has consistently put the word “do” Engraved on the annual rings of development, an exclusive cultural logo has been formed. We take the needs of the country as our own responsibility, overcome difficulties, innovate with determination, continue to carry out on-the-job meritorious actions, and continue to write wonderful achievements one after another.

  The cultural gene of excellence and endeavor

  On January 19, 2024, the “National Engineer Award” commendation meeting was held in the Great Hall of the People. Ningxia Coal Mining Company's 4 million tons/year coal indirect liquefaction complete technology innovation development and industrialization team was awarded the title of “National Outstanding Engineer Team”.

  Zhang Feiyue, one of the team members and the chief engineer of the synthetic oil plant of the Coal-to-Liquids Branch, said frankly that the original mission of serving the country with energy is the endogenous motivation for the engineer team to not be afraid of “stuck necks” and pursue excellence, and this is also the reason why many people strive for it. Ningmei people's common pursuit.

  The development process of more than 60 years has provided fertile soil for the nurturing and formation of the corporate culture of Ningxia Coal Mining Company. The cultural genes of pursuing excellence and forging ahead have always flowed in the blood of Ningmei people from generation to generation, and are engraved in the minds of Ningmei people. The spiritual beliefs have become the common ideological foundation and spiritual characteristics of Quan Ning Coal.

  How can this spirit continue to be passed down and remain fresh over time? How to continuously awaken the cultural genes of cadres and employees who “use it every day without realizing it”?

  The company adheres to the leadership of party building, combines the central work of party building, production safety, technological innovation, team building and other central tasks, and takes the “Spring Rain Plan” and “Qianzihao” projects as the starting point to deeply ingrain this culture in the soul, throughout management, and external affairs. Turn it into action, inspire employees to stick to their posts, start a business, and strive to be first-class, providing strong cultural nourishment and spiritual motivation for enterprise development.

  “Spring Rain” casts the soul and moisturizes things silently. Pay attention to ideological education, promote moral standards, strengthen ideological and political work, further promote the “Spring Rain Plan”, carry out various forms of employee ideological education and meritorious competitions, and a large number of advanced individuals and collectives have emerged. Tell a series of inspiring Ningmei stories in an all-round way, carry out extensive “Our Festival” themed activities, create a cultural brand with unique cultural heritage, characteristics of the times and Ningmei characteristics, guide employees to think about each other and create a An entrepreneurial atmosphere of dedication, hard work and striving for excellence.

  Safety management strives for excellence. The safety culture is deeply rooted in the hearts of the people, and the content and form of safety education are continuously improved. Continuously strengthen safety risk prevention and control, solidly promote the “three-year special rectification action” for production safety, build a “tranquility” safety management and control system, and implement measures such as grid guarantees, safety “partners”, and all-employee safety points management in the coal mining sector Details; employees in the coal-to-liquids chemical sector actively participated in the quantity and quality of hidden danger inspections and carried out evaluation activities; the transportation sector relied on the “video surveillance + on-site inspection” method to solidly promote the elimination of various risks, problems, and hidden dangers, and the safety situation was stable .

  Innovation and efficiency empower development. Vigorously implement the innovation-driven development strategy, carry out numerous research projects focusing on further promoting the clean and efficient utilization of coal, increase technological research and new product research and development, continue to carry out employee economic and technological innovation, establish autonomous region key laboratories, and establish the Coal Chemical Industry Shanghai Research Institute, which has been awarded A national high-tech enterprise, it has strengthened the in-depth integration of industry, academia and research, launched research on the second-generation indirect coal liquefaction technology, and achieved a number of major scientific and technological achievements that lead the industry and empower production.

  Use literature to create a soul, and use literature to establish a career. In the entire process and every link of daily work, Ningmei people can deeply feel the power of the excellence and progress culture – it overflows in every gesture and is reflected in every detail.

  Care and cherish the cultural heritage as always

  “Since the charging piles were installed in the mine, I no longer have to worry about charging my car.” Wu Guohua, an employee of Qingshui Mine, expressed the sentiments of the employees.

  The mine has built 10 new public charging piles for new energy vehicles in the cultural and sports activity center square, which can charge 20 cars at a time, effectively solving the travel problems of employees. This is just a microcosm of the company's care for its employees.

  Whether in the start-up period of hard work, the growth stage of passion, or the transformation period of pioneering and innovation, Ningxia Coal Mining Company's purpose of “development for the employees, development relying on the employees, and development results benefiting the employees” has never changed. , the employee-oriented cultural heritage is deeply imprinted in the hearts of Ningmei people.

  Employees are often concerned about both big and small matters, and implement “regular + normal” assistance for difficulties and “love + assistance” serious illness relief mechanisms, and regularly carry out activities such as “sending blessings in all seasons”, sending care during festivals, and sending cakes on birthdays;

  Carry out employee health care activities, establish employee health stations, regularly carry out employee health examinations, model worker recuperation, “all-employee home visits” and other activities, create a “dust-proof” studio, implement “one method and three cards” management, and promote the company The situation of production safety and occupational disease prevention and control continues to improve steadily.

  Enriching spiritual and cultural life and deepening the construction of “Books and Coal”, two employees won the bronze medal in the All-China Federation of Trade Unions Staff Bookstore's “Reading and Learning to Become Talented Employees” and “Chinese Dream·Labor Beauty·Me and Reform and Innovation” theme speech competitions, and the establishment of 13 Literary and Art Federation and 16 sports associations have improved the sports facilities of various units. 10 units including the Coal-to-Liquids Branch and the No. 1 Olefin Branch have built football fields; Hongliu Mine has established the “Liujian Yingyu” music studio. Purchased 47 kinds of musical instruments and provided free musical instrument teaching to employees who love music…

  Whether it is the food, clothing, housing, transportation or life safety and health of employees, the company's care and love are everywhere, giving employees an increasing sense of gain, happiness and security.

  Warmth is caring, strict control is love. The company adheres to the Party spirit, work style and Party disciplines, improves the normal and long-term system and mechanism for work style construction, establishes a coordination group for party work style and clean government construction and anti-corruption, accurately uses the “four forms”, and uses various methods such as criticism and education, talks and reminders, etc. He often bites his ears and pulls his sleeves. The secretary of the Discipline Inspection Commission of the company and each unit conducts a “portrait” evaluation of the members of the unit's leadership team every year to promote and implement peer supervision. Publish “Integrity Online”, push “Integrity and Preservation of Coal” information, compile and print “Selected Collection of Family Rules and Family Tradition Stories” and “Collection of Integrity Culture Works”, hold anti-corruption lectures, and educate party members and cadres to respect, be cautious, and keep the bottom line. The ideological dam is constantly being built.

  Moisturizing things silently with cultural people. Ningxia Coal Mining Company actively practices the core socialist values, integrates corporate culture into the construction of spiritual civilization, and cares and cares beyond the scope of the enterprise, expanding from “in vivo” to “external” circulation, and spreading to society. We vigorously support the development of local economy, education, medical and other undertakings, assist in the construction of Jinfeng Runfeng Shenhua Love Primary School and Jinfeng Runfeng Shenhua Love Kindergarten, and provide voluntary public welfare services that combine service enterprises with serving the society, such as helping students, helping the elderly and the disabled, and rescuing orphans and the poor. The activities have never been interrupted, and the new trend of civilization has been deeply rooted in the hearts of the people. The brand and image of Ningxia Coal Industry's corporate culture construction have become brighter and brighter.

  Years pass by and seasons pass by, but culture is the only thing that continues to grow. Standing at a new starting point, Ningxia Coal Mining Company will continue to draw strength from corporate culture, actively respond to the great call of “Socialism is done”, deeply promote job meritorious actions, and lead and empower high-quality development of enterprises.

  (The text and pictures in this edition are provided by Ningxia Coal Mining Company)