Quick Review|Cultural Hunan Army is prosperous, upright and innovative to create the future

Quick Review|Cultural Hunan Army is prosperous, upright and innovative to create the future
At the 17th Shenzhen Cultural Fair, the Hunan Army published the red-themed books on display.

September 23-27, 2021, the 17th China (Shenzhen) International Cultural Industry Expo will be held at the Shenzhen Convention and Exhibition Center. The Cultural Hunan Army will march out strongly, with the theme of “Building a New Modern Hunan with Cultural Honesty and Innovation” The Hunan Pavilion opened to welcome exhibitors from all directions.

Literature and art are the clarion call for the advancement of the times. In September last year, General Secretary Xi Jinping drew the blueprint of “Three Highs and Four New” for Hunan during his inspection in Hunan, and pointed out that planning for the development of the “14th Five-Year Plan” period should attach great importance to the development of cultural industries. Over the past year, Hunan has vigorously implemented the “three highs and four new” strategy, and worked hard to transform the “three highs and four new” blueprints drawn by General Secretary Xi Jinping for Hunan into a vivid practice in the land of Sanxiang. In this process, the majority of cultural workers are also using their own actions to serve the “three highs and four new” strategy, and contribute their own strength to the struggle to build a new modern Hunan.

General Secretary Xi Jinping emphasized that “Chinese writers and artists should write and record the people’s great practice and the progressive requirements of the times through more muscular, ethical, and warm literary works, and demonstrate the beauty of faith and the beauty of nobleness.” We have seen that the Cultural Hunan Army is transforming the works of writers and artists that reflect the times and practices into various forms of cultural products, which are presented to the world.

In the first half of this year, Hunan’s cultural and related industrial enterprises above designated size achieved operating income of 155.828 billion yuan, a year-on-year increase of 20.9% and an increase of 17.6% over the same period in 2019. This is a very good result, and it is also a result that is not easy to achieve. Hunan has also become a “top student” in the development of the domestic cultural industry.

The night view of Malan Mountain in the “V Valley of China”. (Photo by Li Changhong)

In terms of the “three highs and four new” strategy, the Cultural Hunan Army is not only a provider of powerful assistance, but also an active participant in the implementation of the strategy. Reflects this. Here, in addition to the traditional display methods such as physical booths, graphic displays, and video exhibitions, people can also see display forms that integrate technical methods such as sound, light, electricity, and VR/AR/HR. . Both maintaining integrity and innovation are the direction that the cultural Hunan army has been diligently seeking for many years.

Behind the upright innovation is Hunan’s meticulous planning and layout for the further development and growth of the cultural industry. For example, the 7 plans for cultural reform and development, the press and publishing industry, and the film industry in Hunan Province during the “14th Five-Year Plan” period were carefully compiled, and the “one enterprise, one policy” social benefit quantitative evaluation and assessment of provincial state-owned cultural enterprises were first carried out in the country. It has provided guarantee and created conditions for cultural workers and cultural enterprises to continuously expand the supply of high-quality cultural products in their efforts to adapt to new technologies and new demands.

The result of keeping integrity and innovation is that Hunan’s cultural industry continues to create new achievements under the guidance of the “three highs and four new” strategy. Therefore, we see that Hunan Publishing Group takes “online and offline integration, culture and finance integration” as its development strategy, and its listed company Zhongnan Media Books has a market share among the first in the country, and its operating data ranks in China. Listed in the forefront of publishing companies, consecutively selected as one of the top 30 national cultural enterprises, providing a “Central South Media Sample” for the national cultural system reform and cultural industry development; “China V Valley” Malanshan Video Cultural and Creative Industrial Park gathers more than 3240 cultural and creative enterprises , Showing a strong agglomeration effect, constantly releasing surging power.

At the ICIF, cultural Hunan military works showed the world a bright future for Xiaoxiang’s cultural industry. We also believe that after the ICIF, a culture that is deeply integrated into the “three highs and four new” strategy and continues to uphold and innovate the Hunan Army will surely create more The excellent products will create a better future.