83-year-old Yang Chunyan wandered in the old factory in the eastern suburbs of memory, looking affectionately at the past, it was her 18-year-old shadow…
As an officer of the propaganda department of the former Chengdu State-owned Hongguang Electronic Tube Factory, in the eyes of the elderly, too many changes have taken place in the eastern suburbs, but the memory is still there. “Ten years is a new starting point for the memory of Dongjiao. I have seen many people, just like us, struggling in this place. In this place, there has always been a lingering complex. I really I’m very touched.”
↑People walk on the avenue of the lush park in the eastern suburbs of memory vegetation
As the predecessor of the memory of the eastern suburbs, the Chengdu State-owned Hongguang Electronic Tube Factory built in the 1950s has witnessed the glorious history of Chengdu’s industry. In 2009, on the basis of the former site of the former Chengdu State-owned Hongguang Electron Tube Factory, some of the factories with distinctive industrial characteristics were preserved as relics of industrial civilization and incorporated into cultural creativity, and Chengdu Media Group became a cultural and creative industry base. On September 29, 2011, Dongjiao Memory officially opened for operation. Ten years later, standing on a brand new starting line, Chengdu Media Group joined hands with Chengdu Oriental Zhenghuo Culture Media Co., Ltd. to let the Eastern Suburb Memory·Chengdu International Fashion Industrial Park “come with the future and start again.” With 200,000 square meters of national industrial relics as the cornerstone, with the mission of promoting the construction of a world-renowned cultural city, the four major fashion industry clusters of art, variety show, creativity and youth will create a “Tianfu Fashion Show”, and become a fashion force that pours the city’s ambitions into Chengdu .
Eastern Suburbs in Memory
Real and temperature
Yang Chunyan was only 18 years old when he left his hometown of Guanghan. Walked into the vast fields of the eastern suburbs of Chengdu and became an employee of a state-owned factory. The Hongguang Factory is one of 156 major projects aided by the former Soviet Union to build China, mainly producing vacuum electronic display devices. When Yang Chunyan entered the factory, the construction of the factory building began, and he still vividly remembered the situation at that time. “Scaffolding was erected around the foundations of each building, the steel boom of the crane was swaying in the air, and the trucks carrying red bricks, cement, and steel bars were constantly coming in and out of the construction site.” Yang Chunyan and his old colleagues remembered to make appointments from time to time. Take a look at Dongjiao memories, but I don’t even talk about Dongjiao memories. They all talk about going to the factory to have a look. “Basically, the factory buildings have been preserved, leaving us with a good idea, but no one thought it would be so well preserved.”
↑Industrial style chimney in Dongjiao Memory Park
Indeed, the existence of Dongjiao memory is like an old friend who has been waiting for you, people from all directions want to come back to see it. “Only by walking across the country, I can meet more people. But I chose to stay in Dongjiao. Then when I tell the story of Dongjiao’s memory, it is like telling the story of my childhood.”
Liu Ying, head of the Tourism Reception Department of Chengdu Media Culture Investment Co., Ltd., has been working in Dongjiao Memory for 9 years. Many old employees working in Dongjiao Memory have already regarded this place as their home. Just like Fan Songjin, the engineering maintenance supervisor of Chengdu Oriental Zhenghuo Culture Media Co., Ltd., said, “There are still many people like me who are silently guarding this place. Once there was a sudden power failure in Building 46, I told them, “Don’t panic, I’ll immediately Go, all know that I have been spreading’.”
↑Locomotive Plaza, Dongjiao Memory ParkZhu Cheng, a famous artist who has accompanied Dongjiao’s memories for 10 years, said that memories are warm and can be passed on from generation to generation through these existing carriers. “The Dongjiao that has always been preserved is such a carrier, real and warm.”
In the eyes of many people, “Eastern Suburb Memory” is a business card of Chengdu, and it is irreplaceable. “(Eastern Suburbs Memory)Now it has attracted more and more young people to come and join. After experiencing the practice of the two Fanmu creative arts districts, we once again return to the memory of Dongjiao. Looking back over the past ten years, as our persistence, we have been pursuing on the road of devoting art and fusion of creativity, and we will not stop. “Fanmu Wenchuang founder Yu Bing said with emotion.
Let Chengdu people create
Chinese memory, Chinese spirit, international fashion
It is precisely on the road of exhausting art and fusion of creativity that the memory of Dongjiao will be renewed ten years later. Even though the old chimneys, old trains, and red brick factory buildings are permeated with traces of time, the vitality towards the sun never ceases and lasts for a long time against the background of the blue sky and white clouds. In an interview with the Red Star News reporter, Liu Weidong, chairman of Chengdu Media Culture Investment Co., Ltd., bluntly stated that the development process of Dongjiao Memory is synchronized with the city’s economic, cultural society, especially cultural construction, and the industry trend of cultural industry development. “Eastern Suburb Memory has created too many memories. I would like to say that after the intervention of Chengdu Media Group, from the’Eastern District Music Park’ to the’Eastern Suburb Memory’, from the’Music Industry Gathering Park and Music Culture Experience Park’ to The highland of Chengdu’s cultural and creative industry with’one base, many business cards’. Leaders, builders, and Chengdu citizens at all levels carry forward the stubbornness and tenacity of the’red light people’, and take literary creation as an export, reflecting strong cultural confidence and culture Self-improvement.” To a certain extent, the memory of the eastern suburbs represents the memory of Chengdu, the memory of Sichuan, and the memory of China.
↑Dongjiao memory night scene
Regarding the positioning of the memory of the eastern suburbs, Liu Weidong said that it has always been “the activating carrier of protecting and inheriting industrial civilization, leading the spiritual home that highlights the fashion of the times, and the cultural and creative park with both viewing and experience”. Even if the files are upgraded to create an international fashion industrial park, Don’t forget the original intention. “There is no doubt that we must protect and inherit this memory carrier, keep the DNA of red memory, and the spirit of revolutionary construction, reform and opening up, and the new era and new era. Every inch of land must be cherished and protected.” Chengdu Media Group’s major initiative to comprehensively deepen reforms, Dongjiao Memory Park has embarked on a journey of “converting mechanisms, pooling resources, and reshaping benchmarks”. Through “public listing and overall leasing”, it has introduced Oriental Zhenghuo Company for professional operations. Realize the “four major enhancements” of “quality, image, efficiency and management”. As the new operating partner of Dongjiao Memory, Luo Bingwen, director and president of Chengdu Oriental Zhenghuo Culture Media Co., Ltd., also agrees very much. “We will renovate some of the buildings in the eastern suburbs, but all renovations must abide by one principle: Respect historical relics. We will respect our cultural preservation buildings and their historical relics. This is a very precious asset. For the good inheritance of the history and culture of more than 50 years of memory in the suburbs, it is necessary to maintain its original unique character.”
↑Koi in the reservoir of Dongjiao Memory Park
Only after the protection and inheritance are done, can we focus on the “international fashion” of Dongjiao memories. “Milan Fashion Week, Chanel conference, these fashion events that have been held in the memory of the eastern suburbs are just appearances. The international fashion we need is to enter the main battlefield of fashion consumption and fashion scenes with our own products, and become consumer products, cultural products, Fashion products lead fashion. It’s not just a show event, but let Chengdu people create Chinese memories, create Chinese spirit, and create international markets.” At the same time, Liu Weidong hopes that culture can be integrated with technology and finance. “Science and technology products can empower, and finance is the top of the entire industry. It must be integrated with technology and finance.”
Advocate “Creating My Fashion”
Have their own attitude and expression
In an interview with the Red Star News reporter, Liu Weidong mentioned many times that the “core business format” of Dongjiao memory should not only be suitable for Tianfu culture, but also need to be expressed in a youthful and modern way. This heavy burden fell on Luo Bingwen and his team’s shoulders. “At first, many people understood that’fashion’ was related to luxury goods and clothing. Our team combed the development trends of the entire fashion in recent years and found that the boundaries of fashion itself are becoming more and more blurred, and they are constantly crossing boundaries.” Luo Bingwen Acknowledging that some detours were taken at the beginning, “Chengdu may not have all the basic elements in the clothing industry, so it combines the fashion road of Dongjiao memory over the past ten years, and the fashion industry media Vogue Business in China last year (2020). According to the data released by the “New Fashion Capital Index Report” that Chengdu ranks first, we want to turn Dongjiao Memory into a youth trendy and fashion park that includes hip-hop, two-dimensional, and hip-hop.” However, after many times, Research, if limited to “cool culture”, does not represent the dimension and breadth of Chengdu, the new fashion capital. “Because there are 18 theaters in Dongjiao Memory, the music part is very powerful. After sorting it out, I found that there is a very important’crown’ in fashion, that is its’show’, and finally locked it in the’fashion show.’ ‘.”
↑Luo Bingwen, Director and President of Chengdu Oriental Zhenghuo Culture Media Co., Ltd.
In the “New Fashion Capital Index Report”, Chengdu ranked first in the three dimensions of “fashion consumption power”, “fashion business potential” and “fashion cultural charm”. In the “fashion show” in the memory of Dongjiao, Luo Bingwen also has a clear plan. “There are variety shows and fashion, creative fashion, including various creative handicrafts, immersive experience related formats, some designers, trendy brand theme stores. At the same time, we also put hip-hop, two-dimensional and other youth fashion into it, and we In this way, we can create our “Tianfu Fashion Show”.” As for how to solve the problem of “fashion”, Luo Bingwen took the “Chengdu Stage” in the memory of the eastern suburbs as an example, “We will understand the entire format of Chengdu Stage Make adjustments to turn it into a cool cultural center, with skate parks, basketball bullrings, and all kinds of label shops around.” Not only that, it will turn the 460-meter-long Central Avenue from east to west into a Chengdu runway. In the future, more pop-up events will gather on this avenue. “The future will be a combination of hundreds of various displays of fashion, and the volume of the show is very rich.”
↑Citizens dine in the eastern suburbs and watch the industrial-style landscape outside the windowMany people compare “Eastern Suburb Memory” to “London West End” or “Paris Left Bank”, but in Luo Bingwen’s view, the biggest advantage of Eastern Suburb Memory is its carrier space. “With a space of 200,000 square meters, this is a super show field. It must be a benchmark polymer with global influence in ten years.” More importantly, it is in line with the window fashion of Taikoo Li and the consumer fashion of Jiaozi business district. In contrast, Dongjiao Memory advocates “make me fashion.” “We will have a large number of original fashion brand organizations and shows, and we will create fashion by ourselves, because Chengdu’s fashion has never been defined. Therefore, originality is a major feature. We attach great importance to creating our own fashion in terms of originality and having our own This kind of format will be our main direction in the future.”
Remember this “Dream Factory” in the Eastern Suburbs
Be a creative fashion that belongs to Chengdu and belongs to China
Yin Chao is a well-known fashion photographer in China with a very international style of photography. This time he was also invited to serve as the “art fashion publisher” of Dongjiao Memory. “I came to Dongjiao about ten years ago and remembered that it was still under development. I experienced some creative studios and felt very avant-garde and avant-garde.” In fact, “avant-garde” and “avant-garde” are also the most attractive. Yin Chao’s place. Just like the vibrant city of Chengdu, it is always unexpected. “Most people in Chengdu have an innate quality in the concept of consumption. Then they have a particularly high acceptance of new things and dare to experiment with cultures related to beauty and art.”
↑Art and Fashion Release Officer Yin Chao
Prior to this, Yin Chao had worked with some creative staff in Dongjiao Memory, which left a deep impression on him. “Their state is particularly attractive to me. It is full of imagination for the future, which makes you feel particularly energetic. The desire for creation is so strong that I forget that I am working in Chengdu and remember the feeling of struggling to start a business when I was young.” So this time As the “art and fashion publisher”, Yin Chao expects to collide with Dongjiao memories to produce something particularly interesting. “For example, take some shooting, gather some people with ideas and creativity in this place, and we will do some interesting things together.” Such a collision can make Dongjiao memories a collection of creativity, art, and fashion. body. “Some are like a’dream factory’, to do things that belong to Chengdu and belong to China’s creativity and fashion elements.”
↑Art Corridor of Dongjiao Memory ParkThis time, Ma Li was invited to serve as the “Variety Fashion Release Officer” of Dongjiao Memory. He is a well-known variety show director in China and has created many well-known variety shows in China. He has a lot of fate with Chengdu. At that time, whether it was “Blooming Flowers” or “Happy Boys”, Chengdu was his largest material library. Moreover, his wife is also from Sichuan. “Although I am not in the fashion field, I think Chengdu can definitely find a good way of vocalizing, expressing, and art to carry beauty. But everything related to’beauty’ is here. Then everyone says’Bashi’, This word implies the unique humanistic status of the city. In short, Chengdu has a strong atmosphere of ancient times and chemical reactions that collide with the current avant-garde fashion.”
↑Central Avenue, Dongjiao Memory ParkAlthough he is best at variety shows, for urban IP like the “Eastern Suburb Memory Fashion Art Festival”, Ma Li bluntly said that the two are not only connected but also the same. “Our core means are content. In the future, Dongjiao memories will also present many artistic expressions of different themes. This is the same as our program IP. I also hope to interact with the content of a certain variety show through the content. The industry interacts with each other, and then activates new sparks and potential energy.” Ma Li told the Red Star News reporter that he would try to generate new topics in the eastern suburbs of memory. “If it is suitable, it may be music, or art, or cultural characteristics, and then incubate the most accurate and best match.”
↑Variety Show Fashion Launch Officer Horsepower
Whether it is Yin Chao or Ma Li, they expect more young people to show the vitality of the trend culture in the memory of Dongjiao, as the most important “show” in their lives. “Whether it is fashion, design, or music, it needs to be expressed artistically. Then there will be fission, and through such exchanges, it will be connected with everyone. I think it will not only be a show in the future, there may be Some exhibition halls and galleries provide such a common space for art exchanges between their artists and outside artists.” Yin Chao said frankly.
Red Star News Reporter｜Ren Hongwei Intern｜Wang Zuxi
Photojournalist｜Editor Wang Xiao｜Duan Xueying