Red Net Time November 24th (Reporter Tang Pinhui) “Tea is a traditional agricultural product in Hunan. It has become a pillar industry for helping farmers increase income, targeted poverty alleviation, and local regional economic development. It is also the next step to promote the consolidation of poverty alleviation results and the effective connection of rural revitalization. The main industry. Black tea is the dominant tea in Hunan with the most extensive market and development potential.” The Hunan Provincial Party Congress is about to be held. Industrial development, further increase investment, support the building of the “Hunan Black Tea” brand, strive to build a new support pole for the 100 billion industry, optimize the structure of the Hunan tea industry, promote the high-quality development of Hunan tea, and create a demonstration and model of “revitalization of the countryside and prosperity of the industry” .
He said that in recent years, the provincial party committee and the provincial government have attached great importance to the development of the black tea industry, focusing on building a provincial public brand of “Hunan Black Tea”, and setting up a special fund of 10 million yuan per year, which has been supported for 3 consecutive years and has been promoted by the leadership of the Provincial Department of Agriculture and Rural Affairs. Under the circumstances, the black tea industry in Hunan has entered the fast lane of development, and is exploring an active and effective way for “brand strong farmers”. However, there are still some problems and shortcomings, such as insufficient public brand construction and industrial investment of “Hunan Black Tea”, insufficient promotion and expansion of tea’s main consumer market, and the impact of the epidemic in the past two years. Business expectations and initiative have declined; leading companies Insufficient development and driving motivation, and lack of iconic projects for big brands and big industries.
“It coincides with the convening of the provincial party congress. I take this opportunity to advise the party congress on the development of Hunan black tea.” Wu Chongyue said.
The first is to cultivate the “Hunan Black Tea” enterprise cluster. Persist in “supporting the elite, supporting the big and strong”, cultivate and expand about 10 “Hunan Black Tea” leading enterprise benchmarks with high starting point, high quality, large scale and strong driving force, and demonstrate and lead; build 20 “nectar, sweet and fresh” enterprises “Wei” automated “Hunan Black Tea” production and processing demonstration enterprise; to create 5-10 “Hunan Black Tea” industrial parks and leading enterprise clusters with distinctive quality characteristics and a cluster of regional enterprises.
The second is to increase scientific and technological support, enhance the core competitiveness of “Hunan Black Tea”, and support the promotion of the “Research and Demonstration of Key Technologies for the Industrialization of Hunan Black Tea” and the transformation and application of its results.
Innovating marketing methods and amplifying the effect of “Hunan Black Tea” promotion are also crucial. The first is to create iconic cultural projects: Hunan Black Tea Song MTV, Hunan Black Tea Museum, “Hunan Black Tea” Exhibition and Reception Center, black tea characteristic towns, Hunan black tea classic tourist routes, etc.; the second is to go to the key black tea sales areas in Northeast, Shandong, Guangzhou and Beijing combine local tea fairs and tea markets to hold exhibitions, exhibitions and brand promotion activities; the third is to carry out major festival event marketing; the fourth is to carry out major black tea sales areas in Changsha Gaoqiao tea market and Jinan, Guangzhou, Shenyang, Beijing, and Xi’an The professional tea market builds a street of “Hunan Black Tea” and a live broadcast base; the fifth is to support enterprises to open a unified image of “Hunan Black Tea” brand stores inside and outside the province; the sixth is to selectively locate in Dubai, Sydney, Moscow and other “Belt and Road” node cities Organize exhibitions and promotion activities with the main consumer and distribution centers of black tea, open stores, cooperate with them, and explore the international market.