The open-pit mine ecological park on the outskirts of Maoming is full of tourists
After several years of ecological restoration, the largest open-pit mine butterfly in southern China has been transformed into a lake and an ecological park. This newly formed water area is named Haoxin Lake, which is a good place for Maoming citizens to relax. The newly-built open-air mine museum next to the lake tells visitors the story of the “kindness” spirit casting the soul of the city.
The name of Good Heart Lake and the “good heart” spirit of the city advocated by Maoming in recent years are derived from the famous phrase “only one good heart” by Premier Zhou Enlai hailed as the “first Chinese heroine” Mrs. Xian. In recent years, Maoming City has taken Madam Xian’s “kind spirit” as its soul, and launched a large number of film, animation, and publication works reflecting the loyalty and patriotism of the famous historical figure of Lingnan, Madam Xian, and safeguarding the unity of the motherland, continuing the culture of Maoming. Roots, reshaping a clean political ecology, continuously improving the natural environment, steadily advancing people’s livelihoods such as the living environment, and constantly building the city brand of “good intentions Maoming”.
Page A17 of Nanfang Daily on December 27, 2021.
Create high-quality animation
Promote the culture of kindness to go abroad
Located in the Madam Xian’s hometown scenic spot in the Binhai New Area of Maoming, the bronze statue of Madam Xian sits on the central axis. Mrs. Xian went through the Liang, Chen and Sui dynasties and made outstanding historical contributions to stabilizing the Lingnan, maintaining unity, eliminating violence and corruption, and protecting the country and the people. He was praised by Premier Zhou Enlai as “the first Chinese heroine.” “Sui Shu·The Biography of Mrs. Qiao Guo” records that Mrs. Xian warned her children and grandchildren in her later years: “I am the master of three generations, and I only use one kind heart.”
Anime drama “Good-hearted Baby: Mrs. Xian”
The “kindness” to the country, the nation, and the people is not only a portrayal of Mrs. Xian’s life, but also the unique soul of Maoming. In August of this year, the first season of Maoming’s animation drama “Mrs. Xian, a kind baby” was broadcast on the prime time “animation screening column” of the Children’s Channel of China Central Radio and Television Headquarters, and its ratings ranked among the top five in the country. In October of this year, the play was selected as the 2021 Excellent Animation of the State Administration of Radio, Film and Television. This is a useful attempt by Maoming Mrs. Xian’s cultural business card to enter the domestic and foreign markets.
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The combination of animation technology and historical figures gives the work a longer life force. “”Mrs. Xian of the Good Baby” takes the traditional nationality of the Slang girl and adds new elements that are compatible with social development. It not only enhances the appeal of the plot, but also allows the character image to gain wide recognition for’going out.’ Lay a solid foundation.” Guo Liuxian, director of the Administrative Department of Maoming City Administration College and a special researcher of Guangdong Lingnan Cultural Heritage Research Institute, believes that the internationalization of the animation industry must first adhere to the national character of animation products, using various forms and methods. Spread the deeds of Mrs. Xian, inherit and carry forward the essence of Chinese traditional culture, and enhance cultural self-confidence.
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Vigorously promote the creation of fine art works, and strive to build a modern public cultural service system. “Mrs. Xian’s culture has the connotation of patriotism, unity, harmony, serving the people, and win-win situation, and it is highly compatible with the core values of socialism. The launch of this cartoon has very important practical significance for strengthening patriotism education and prospering socialist culture. According to the relevant person in charge of the Propaganda Department of Maoming Municipal Party Committee, the play was selected into the classic folktale animation support project of the State Administration of Radio, Film and Television. The “Ten Ones” project of “Mrs. Xian’s Cultural Development Outline” was included in the annual key work project of Maoming Municipal Party Committee.
Zheng Zhangsheng, general manager of Maoming Good Heart Baby Cultural Industry Co., Ltd., revealed that his team plans to release “The Good Heart Baby’s Mrs. Xian” overseas at the beginning of next year.
Printed pillows, printed T-shirts, printed canvas bags, desk calendars…Through this animation drama, Maoming also vigorously explores derivative products, further revitalizes traditional cultural resources, and builds a cultural IP industrial chain. This is Maoming’s initiative to guide the development of the cultural and creative market. Bold exploration and useful attempts.
Actively integrate cultural elements to create Madam Xian’s animation super IP. Zhu Xiaobing, the executive chairman of the Guangdong Animation Industry Association and an expert in the “Animation Professional Group” of the Cultural Market and Industry Expert Database of the Guangdong Provincial Department of Culture, participated in the entire production process of the animation drama. He believes that the launch of the animation drama has innovated the spread of the kind spirit of Mrs. Xian From the height of cultural self-confidence, Mrs. Xian’s animation super IP “good-hearted baby” was created, which has benchmarking significance in the industry and promoted Maoming’s kind-hearted culture to go abroad.
Exploring the red resources around
Shaping the brand of party history learning into campus
“Classmates, what is the hope and what is the sun?” In the reading room of Yuyuan Primary School in Maoming City, a red classic theme reading exchange class ignited the upsurge of party history learning theme education. “The sun is the Communist Party of China, we must follow the sun!” The vivid learning and education of party history planted the seeds of patriotism and love for the party in young hearts.
This year, Maoming focused on the theme of “Celebrating the 100th Anniversary of the Founding of the Party” and extensively carried out the “Red Theme Reading and Inheriting the Red Gene” activity for more than 1.2 million teachers and students in more than 1,670 primary and secondary schools, creating a new brand of party history learning theme education on campus.
Take history as a mirror and carry forward the past. “Maoming Revolutionary History Series”, “Li Ka Martyr Poems and Essays”, “Maoming Party History Knowledge Reader”, “The First Heroine of China: Mrs. Xian” comic strip…Maoming also compiled a series of local red culture and traditional patriotic elements. Red classic books with Maoming characteristics.
The whole area of Maoming is within the scope of old districts, with 39 old districts and towns, 805 old district village committees, and 4849 old district natural villages. In recent years, Maoming has systematically and comprehensively sorted out, checked, and excavated the red resources in various historical periods, and organized and protected them in a timely manner. On this basis, we dig deeper into the red resources around us, expand the space for cultural development, and build the Lika Martyrs red cultural brand.
“I am waiting for dawn in the dark”Stills“To tell the red story vividly, to make people love to listen and watch, and to resonate, requires us to innovate the path and mode of communication. Musical drama is an art form that is very popular among young audiences. Revolutionary themes are adapted into musicals. For Maoming It’s a new attempt.” Guo Liuxian said.
In June of this year, Maoming’s first large-scale original musical with revolutionary theme “I am Waiting for Dawn in the Dark” performed 7 consecutive shows, including two special performances for college students, which set off a new upsurge in party history learning and education and aroused strong responses. This musical is based on the South Road Revolution and the deeds of Li Ka, a martyr from Huazhou in Maoming. The creation of the play is not only a bold innovation and exploration in the history of literature and art in Maoming, but also a key work planned by Maoming to celebrate the 100th anniversary of the founding of the Communist Party of China and carry out party history learning and education in an innovative form.
“In the composition of the lyrics, the real poems of Li Ka left the world are added as creative elements, so that the plot and aria of the whole play can better restore the history of the time and Li Ka’s true heart.” The main creator of the play introduced that the play was planned from the script. To music creation, even recruitment and casting are strictly controlled, and strive to create a boutique musical repertoire that integrates story, ideology, artistry and appreciation.
Do a good job of “Litchi + Culture” articles
“520 I love Li” deeply rooted in the hearts of the people
Maoming is a major agricultural city and the only prefecture-level city in our province with an agricultural output value exceeding 100 billion yuan. Among them, the litchi industry is the backbone of Maoming’s agriculture. In recent years, relying on platforms such as the Litchi Industrial Park, Maoming has built an industrial cluster with the theme of “agricultural, tourism, cultural and creative integration” to promote the close integration of the litchi industry with tourism, leisure, agriculture, catering, and tourism, and strengthen the rural industry. .
Yuanba Village, Genzi Town, is the core producing area of litchi in Maoming. Walking on Genzi Yuanba Avenue, various cultural and creative products with the theme of lychee, such as lychee tea sets, lychee vases, etc., as well as various lychee specialties, such as dried lychee and lychee honey… During the “May 1st” period this year, Maoming City The first themed post office, the Litchi Post Office, was officially opened and became an important destination for tourists from inside and outside the province. “In addition to the theme post office, we are also building litchi-themed homestays and restaurants, creating a national 4A-level scenic spot and a world-class litchi characteristic town.” said Zhong Ning, deputy party secretary and mayor of Genzi Town.
Using “li” as the medium, Datang’s Lixiang area has improved the management and control of farm houses and implemented the overall implementation of the Litchi Industrial Park, the “Four Good Rural Roads”, and the construction of green roads, forming a comprehensive collection of fruit purchase, processing, warehousing and logistics. Lixiang Industrial Belt and Lingnan Rural Style Belt with functions of sightseeing and tourism, homestay and catering.
From loving lychee to being associated with lychee, from “I love lychee” to “I love you”, in the romantic Datang Lixiang, I have harvested a happy and sweet love… “I Love Lychee 2.0” performed by Gaozhou Genzi Town Village Democracy The MV is the first rap in Lychee dialect. As soon as it went live in June this year, the masses said it was “very good”! At the same time, it also actively promoted the marketing of litchi cultural tourism, and held the “520 I Love Li” tourism season series for two consecutive years. Nearly 1.6 million people visited the online travel fair, and various cultural and tourism products created a single-day sales of more than 100,000 yuan. record of.
Litchi culture expands the big market. Last year, the downward pressure on the economy was great, but the litchi industry in Maoming went against the trend. The gross agricultural output value of Maoming exceeded 100 billion for the first time, making it the only city in the province with an agricultural output value of over 100 billion. “This year, we produced articles on’Litchi + Tourism and’Litchi + Culture’, and only’Datang Lixiang’ attracted more than 2 million tourists.” said Yuan Gujie, secretary of the Maoming Municipal Party Committee and director of the Standing Committee of the Municipal People’s Congress. The rural landscape has shown a new look, and it is hoped that farmers can share the dividends of more rural revitalization industries, and strive to create a “model of Maoming” for rural revitalization.
To do a good job in the second half of the “Litchi+” whole industry chain, it is also necessary to polish up the Maoming Lychee brand. “It is necessary to use fruits as the medium, cultural singing, and colorful cultural tourism experience and other theme activities to polish up the cultural name card of Maoming’s kind city and Datang Lixiang.” said Maoming City Party Committee and Mayor Zhuang Yuequn. In June this year, Maoming planned the “Litch Family Treasure Hunting in Datang Lixiang” micro variety show, displaying the historical story of Maoming in Datang Lixiang, the brand culture of Maoming Litchi, Maoming China Litchi Expo, National Litchi Germplasm Resource Nursery, Gongyuan And other planning and construction results.
To create a vigorous and warm “good-hearted city”
The 24th day of November in the lunar calendar is the anniversary of Mrs. Xian’s birthday.
Mrs. Xian has been dedicated to maintaining national unity and ethnic unity throughout her life, and has made outstanding contributions to the prosperity and stability of Lingnan. The spirit of Mrs. Xian’s “only use and kindness”, after 1500 years, still has very valuable practical significance, and it is highly consistent with the core values of socialism.
“Jiahaoxuan” Beibu Gulf City Group Mrs. Xian Cultural Propaganda Ambassador Selection Competition 2020 Award Ceremony
Hosting the “Good Heart Maoming” Madam Xian Culture Week, striving to be a “Good Heart Maoming” person, filming Madam Xian’s film and television drama… The culture of Madam Xian, which has been passed down for more than a thousand years, is timeless. City” in the blood.
Cultural self-confidence, steady and far-reaching. Nowadays, building a vigorous and warm “good-hearted city” has become the only way for Maoming to enhance its sense of identity and cohesion. The soft power of culture has become the firm confidence to lead the development of the city, adding spiritual momentum to high-quality development.
Kindly lead
Won the National Civilized City Nomination City
In Shantouding Village, Diancheng Town, Dianbai District, there is a Niangniang Temple dedicated to Mrs. Xian, which has been listed as a provincial cultural relic protection unit. Behind the Niangniang Temple is the tomb of Mrs. Xian of Sui Qiaoguo, a national key cultural relics protection unit.
The place where the Niangniang Temple and the tomb of Sui Qiao’s wife Xian’s family are located has now been protected and developed into a scenic spot in Xiantai’s hometown. Local villagers said that the people here are proud to have a heroine like Mrs. Xian. Every year during Mrs. Xian’s birthday, they gather at the Niangniang Temple to hold a commemorative event for Mrs. Xian.
For more than a thousand years, the centripetal force formed by the worship of Mrs. Xian has condensed people’s consensus on the reunification of the country and entrusted people’s beautiful yearning for a peaceful life. Nowadays, in the process of the great rejuvenation of the Chinese nation, it is particularly urgent to draw new realistic nutrients from the genes of history and to promote and spread the culture of Mrs. Xian.
Under the infiltration of the “kind spirit”, Maoming started to build a national civilized city in response to the situation. In January 2021, Maoming won the National Civilized City nomination city, becoming the only newly added prefecture-level city in Guangdong.
The “Good Heart Maoming” sculpture beside Maoming Avenue
The “Kind Maoming” logo, which incorporates Mrs. Xian’s spirit of “only one kindness”, is subtly affecting every celebrity in Maoming or people who have been to Maoming. In the middle of Maoming Avenue and Zhanbei Road interchange turntable, a large-scale sculpture of the “Goodwill Maoming” logo stands impressively. This “good-hearted Maoming” logo with the cursive word “good” as the main element is frequently displayed in the parks, squares, buses, greenways and other densely crowded areas of Maoming. It has become a daily accessory for many citizens, striving to be “good-hearted Maoming celebrities.” “It has become the common pursuit of more than 8 million celebrities.
In order to allow Mrs. Xian’s culture to spread from traditional folk beliefs to modern characteristic culture, and revitalize it, Maoming has been planning for many years. In 2018, Maoming formulated the “Maoming Madam Xian Cultural Development Outline” to strengthen the unified plan for the cultural development of Madam Xian, strengthen research, excavation, dissemination and promotion, strengthen tourism integration and cultural product development, and create “10 1 Projects”, including building Madam Xian Cultural Week, construction of Madam Xian Cultural Museum, publication of Madam Xian cultural books, etc.
Nowadays, it has become the consensus of the whole people to build a cultural brand that reflects the image and spirit of Maoming with the kind spirit of Mrs. Xian. Maoming proposed that by telling Maoming’s “kindness” cultural stories, the city’s sense of identity and cohesion would be enhanced, and a vibrant and warm “kind city” would be built.
Industry strong base
Create a TV series “Legend of Mrs. Xian”
On November 11, 2020, the TV series “Legend of Mrs. Xian” held a launch conference in Beijing. In order to restore the cultural features of Mrs. Xian during the Southern and Northern Dynasties and Sui Dynasty, as well as the military, political and cultural conditions in the Lingnan region, the production team was located on Nanhai Tourist Island in the Shuidongwan New City of Maoming, Motian Town, Magui Town, Gaozhou City. A live-action filming and filming base was set up on the romantic coast of Maoming Binhai New Area.
“Legend of Mrs. Xian” filming base
Today, “The Legend of Mrs. Xian” has been completed. Soon, the TV series “Legend of Mrs. Xian” will be broadcast on CCTV and other platforms, and the film and television base will usher in tourism.
For Maoming Shuidongwan New Town, the Yanjingling Scenic Area, where the “Legend of Mrs. Xian” is located, is one of the 13 functional groups in the South Island. The relevant person in charge of the Overseas Chinese Town Maoming Company said that the Yanjingling Scenic Area, which is the key development of the Overseas Chinese Town South Island, will be built into a new cultural and tourism landmark integrating Mrs. Xian’s cultural display and experience, characteristic business, and characteristic homestays, and become an important scenic spot on the South Island.
“There are many cases where a TV drama has brought a movie city into flames.” Wu Xufeng, a well-known tourism planning expert and tourist literature writer, believes that Maoming’s establishment of a certain-scale movie and TV city in western Guangdong will drive the development of cultural tourism products in the future. The role of cultural tourism industry development cannot be underestimated.
Cantonese opera “Mrs. Qiao Guo” stills.
In August 2018, Madam Xian and the Maoming Open-pit Mine Ecological Park named Haoxin Lake, named in memory of Madam Xian, were selected as “Maoming Top Ten Cultural Business Cards”; in 2020, under the guidance of the Provincial Party Committee Propaganda Department, the Maoming Municipal Party Committee Propaganda Department and Guangdong Guangdong The theater is further upgraded to create a patriotic Cantonese opera “Mrs. Qiao Guo” based on Mrs. Xian; every December, the “Mrs. Xian Cultural Week” activities are held throughout the city… In recent years, Mrs. Xian’s cultural heritage and development have been frequently carried out. Mrs. Xian’s clarion call for the development of cultural tourism industry.
Zheng Huaxing, general manager of Maoming Lingnan Saint Mary Cultural Industry Co., Ltd., responsible for the operation and management of Xiantai’s hometown scenic spot, revealed that Xiantai’s hometown scenic spot is expanding and improving quality, and is planning to build Mrs. Xian’s Cultural Museum, Baiyue Cultural Street, and World Women’s Culture. Museum, World Outstanding Women Sculpture Garden and supporting facilities for research and learning. Today, Maoming relies on the national key cultural relics protection unit “Madame Xian’s Tomb of Sui Qiao State” to build a number of 3A-level and above scenic spots such as the hometown of Xiantai, Gaozhou Xiantai Temple, and Changpo Old City, forming a cultural tourism section of Mrs. Xian.
Numerical results
❤ On January 26, 2021, Maoming was awarded the National Civilized City Nomination City, and it is the only newly added prefecture-level city in Guangdong in 2020.
❤ During the Southern Book Festival in 2021, the city will open 20 online platform public accounts, 10 Douyin, 4 mini programs, 11 micro-videos, organize and plan 33 cultural events, and distribute 100,000 yuan of Huimin book coupons to attract readers 225,000 person-times.
❤ The first film industry association in western Guangdong was established to promote the development of Maoming’s film industry.
❤ At present, Maoming City has 3 national intangible cultural heritage representative projects, 17 provincial-level projects, and 72 municipal-level projects.
❤ At present, all county-level cultural centers and libraries in the city have been upgraded to meet the national second-level museum standards. The city’s 6 public museums have achieved full coverage, of which Maoming City Museum has been rated as a national second-level museum.
❤ The area of indoor public cultural facilities per 10,000 people in the city increased from 1092.63 square meters in 2015 to 1328.6 square meters in 2019.
❤ There are 1,198 cultural enterprises in the city with more than 29,000 employees. In 2018, the added value of the cultural industry was 5.45 billion yuan, accounting for 1.86% of GDP.
❤ There are more than 660 press and publication business units and business sites in the city, with fixed assets of 585 million yuan and a total annual output value of more than 500 million yuan.
❤ Since the “13th Five-Year Plan”, a series of cultural brand activities such as “Sing of Maoming”, “Good Heart Maoming” and literary and artistic volunteer services have been actively held. There are more than 200 events (times), and nearly 20,000 people participated in the performances. They were watched live and broadcast online. , Benefiting more than 6 million people.