China Net Finance, February 27 (Reporter Ye Qian Xing Nan) When Six Walnuts launched the “Hundred Days Pledge” conference for the college entrance examination, it was the time when Yangyuan Beverage, the group they belonged to, attracted the attention of various media. The Confucian Temple blessing activity is one hundred days away from the first anniversary.
In less than a year, Yangyuan Beverage has continuously increased its R&D investment, launched a high-end brain nourishing nutritional product “2430”, and turned into a Winter Olympic torchbearer to help sports events. An eye-catching nourishing drink that was originally a subdivided leader in the field of plant protein has suddenly become a wood show in the forest, which inevitably attracts the wind, and various praises and praises about it are also mixed.
Today, Six Walnuts invited the parents of students to go to Qufu, Shandong Province to participate in the “Second Six Walnuts Qufu Confucian Temple Blessing Ceremony”, and jointly launched the “Confucian Temple Blessing Jar” in conjunction with the Qufu Confucian Temple to pray for the candidates across the country, with the intention of wishing the majority of candidates the title of the golden list, This move also raised some doubts about “showing off”. In this regard, the relevant person in charge of Yangyuan Beverage said, “Today is the 100-day countdown to the college entrance examination. It is hoped that the six walnuts will use a positive corporate culture and positive life values to pay tribute and cheer to the candidates and the families who silently accompany them. “.
Domestic products and national spirits in the Confucian Temple
Going back to the source, the word “prayer” is often associated with emperors and generals in history. Jin Ganbao’s “Sou Shen Ji” Volume 11: “The prefect of today’s county introspects and blames himself, exposes himself to the atrium, asks the assistant to apologize, and serves the people. Praying for blessings is sincere and sincere, but I don’t feel it.” In feudal society, it seems that only high-ranking people have the obligation and responsibility to pray for the people, but after the founding of New China, it has truly realized that the people are the masters of their own homes, and they are responsible for a better life and a better life. The yearning for the title of the Golden List has made the somewhat privileged action of “praying for blessings” gradually popularized.
The history of the Confucian Temple in Qufu is even more ancient and can be traced directly back to the second year of Confucius’ death, that is, the 42nd year of King Zhou Jing (the 17th year of Duke Ai of Lu, 478 BC). In ancient times, if scholars carried the tablet of Confucius on their trip, officials would dismount and bow down when they saw it. In today’s highly respected traditional culture, Confucius is extremely respected in the hearts of every Chinese son and daughter.
On June 6, 2021, the day before the college entrance examination, Yangyuan Six Walnuts held the “June 6 Brand Day Blessing Ceremony” at the Confucius Temple in Qufu, Shandong. This year, the six walnuts and the candidates will count down the 100-day college entrance examination, and hold the “Second Six Walnuts Qufu Confucian Temple Blessing Ceremony”, which is intended to pay attention to the candidates’ brain health and accompany the candidates to spend the important moments before the exam.
The relevant person in charge of Yangyuan Beverage said, “Today is the 100-day countdown to the college entrance examination. It is hoped that the six walnuts will use a positive corporate culture and positive life values to pay tribute and cheer to the candidates and the families who silently accompany them.” In addition, the six walnuts will also set up “Gaokao Gas Stations” in more than 100 colleges and universities, and present “Gaokao Gas Cans” to college entrance examination candidates.
Six walnuts adhere to the idea of respecting teachers and valuing Tao from ancient times to the present, and believe that respecting teachers should start from seeing the wise and thinking together. Confucius was revered by later generations as the sage of Confucius. He was a great thinker and the founder of the Confucian school. Since ancient times, learning should follow Confucius. Blessing activities also have a long history. In ancient times, students from generation to generation went to the Confucius Temple to participate in the official grand worship activity three days before the exam. It is a manifestation of China’s respect for teachers and education. highest respect.
At the same time, as a local brand in China and the light of domestic products in the field of vegetable protein, Six Walnuts has not forgotten its original intention, insisted on inheritance, and strived to carry forward the Confucianism of Confucius. Confucianism founded by Confucius and Confucianism developed on this basis have had a profound impact on Chinese civilization and are an important part of Chinese traditional culture. Confucianism, together with other thoughts and cultures produced in the process of the formation and development of the Chinese nation, records the spiritual activities, rational thinking and cultural achievements that the Chinese nation has carried out in the struggle to build a homeland since ancient times, reflecting the spirit of the Chinese nation. Pursuit is an important nourishment for the continuous growth and development of the Chinese nation.
Joint Prayer Helps Students to Be Titled on the Gold List
Every year in the college entrance examination season, the six walnuts are all concerned with the college entrance examination candidates, and they have launched a limited number of college entrance examination cans and college entrance examination videos. Now, with 25 years of unremitting efforts, Yangyuan Six Walnuts has built a warm brand that cares for students’ brain health.
From the original six walnuts meaning “six and six great success”, to helping candidates face the college entrance examination, and then to the brand IP building, the six walnuts continue to convey positive and positive life values, cheering for the students.
At the same time, it is a universal traditional cultural practice to worship Confucius before the examination. Worshiping Confucius before the college entrance examination is the psychological demand of many candidates and parents. It is derived from traditional cultural customs and has profound cultural heritage. Based on traditional cultural customs, Six Walnut leverages the Confucius cultural IP to carry out the privatization of the brand, aiming to carry forward traditional culture and Confucius culture.
Behind the blessing and encouragement, the six walnuts are striving to improve the national brain health. In response to the brain needs of candidates, they continue to develop and upgrade new products to provide nutritional support for the candidates’ brains to ensure that candidates can meet the college entrance examination with the best brain state. Social positive energy.
The six walnuts are also working hard to transmit positive energy and concretize the beautiful vision of candidates and their parents. As “students’ brain health caregivers”, Six Walnuts always pay attention to the brain nutrition supply of students all over the country, and is committed to providing students with the most scientific brain health solutions, helping students to easily supplement brain nutrition, relieve brain fatigue, improve memory, and consolidate The brand proposition of “children’s college entrance examination, drink six more walnuts”.
This year’s new co-branded “Confucian Temple Blessing Jar” is intended to bring blessings and encouragement to college entrance examination candidates together with real brain nourishment. The “Confucian Temple Blessing Jar” symbolizes the product of the universal traditional cultural custom of worshiping Confucius before the exam. It is also the spiritual sustenance of parents and candidates for their strong expectations for the title of the Golden List. It is also the psychological demand of many candidates’ parents for the next generation of life. , has a profound cultural heritage, and is a symbol of good luck for getting good grades.
The six walnut Confucian Temple blessing ceremony and the Confucian Temple products all reflect the company’s care for students and the brand’s warmth. In the future, the six walnuts will continue to provide the candidates with the necessary brain power supply, reduce the psychological pressure of the candidates, warm the hearts of the candidates, help the candidates face the college entrance examination with sufficient confidence, and give full play to this test for their own sake. The future handed over a satisfactory answer.
(The picture above shows the use of six walnuts authorized by China Net Finance)