When the ingenuity of mother-of-pearl inlays complements the wisdom of asset allocation, when the elegance of Song brocade fans resonates with the vision of wealth inheritance, when the liveliness of dazui drum rap deeply blends with the original intention of financial consumer protection… In recent years, Xiamen International Bank Xiamen Branch has taken the cross-border integration of “finance + culture” as a breakthrough. It organically combines traditional cultural inheritance with modern financial services, and creates a new financial service experience with both professional value and spiritual nourishment for citizen customers through a series of innovative practices. It builds a bridge of value symbiosis between cultural inheritance and financial development, and writes a vivid chapter in which finance benefits the people and culture nourishes the city.
In the field of high-net-worth customer service, Xiamen International Bank Xiamen Branch has created a series of high-end customer activity brands with cultural recognition based on the core concept of “culture empowers wealth, and wealth nourishes life”. For example, the “Beautiful Joy” intangible cultural heritage salon organized by Xiamen Jimei Overseas Chinese Branch focuses on the unique technique of burning foil painting and invites professional intangible cultural heritage lecturers to provide on-site guidance. In the process of outlining the lines and filling the gold foil with their own hands, customers can feel the ingenuity of traditional craftsmanship of “careful craftsmanship and striving for excellence” while listening to the account manager's professional wealth management plan, achieving the dual satisfaction of wealth inheritance and spiritual pursuit.
Xiamen Jimei Overseas Chinese Branch held the “Beautiful Joy” Intangible Cultural Heritage Salon
The theme activity of “Herbal Medicine Seeking Fragrance and Wealth Gathering” launched by Xiamen Wenyuan Branch is also full of highlights. The bank invites lecturers on Chinese herbal fragrance painting and intangible cultural heritage to lead customers to understand the health-preserving effects of Chinese herbal medicine and fragrance blending techniques. Account managers also interpret market dynamics and provide personalized asset allocation suggestions based on the current economic situation. Professional financial services and immersive cultural experiences complement each other, allowing customers to relax and feel the charm of traditional culture while acquiring practical financial knowledge and achieving the goal of “in-depth financial services and warm cultural experiences”.
Xiamen Wenyuan Sub-branch launched the theme activity of “Herbal Medicine Seeking Fragrance and Wealth Elegant Gathering”
“I used to think that the form of promoting financial knowledge was boring, but I didn't expect to present it through the cross talk art of southern Fujian, 'Dazuigu', which is both fun and interesting, and can easily remember key knowledge points.” said a citizen who participated in the event. In the field of financial consumer protection education, Xiamen International Bank Xiamen Branch innovatively combines financial consumer protection education with the heritage and cultural inheritance of Fujian and South Africa, and actively participates in the “Fujian and South Africa Genetic Consumer Protection” publicity activities to create an entertaining and refreshing financial cultural feast. Through the “finance + culture” consumer protection education model, it not only brings financial knowledge into thousands of households, improves citizens' financial literacy and risk prevention awareness, but also allows intangible cultural heritage to be widely disseminated through interactive experiences.
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While promoting the cross-border integration of “finance + culture”, Xiamen International Bank Xiamen Branch has always adhered to the origin of financial services for the real economy, continuously increased financial support for cultural tourism and related industries, and launched personalized credit products and comprehensive financial service plans based on the operating characteristics and financing needs of cultural tourism enterprises. As of the end of November 2025, the bank's cumulative loan amount supporting cultural tourism and related industries exceeded 3.1 billion yuan, providing a solid financial guarantee for the high-quality development of Xiamen's cultural industry.
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In the future, Xiamen International Bank Xiamen Branch will continue to delve into the field of “finance + culture” integration, continue to explore innovative models, enrich service connotations, make financial services more humanistic and culturally rich, contribute financial strength to Xiamen's creation of a more recognizable and influential cultural city, and write a more exciting chapter of value symbiosis on the road of cultural inheritance and financial development. (Text/Picture Xiamen International Bank)